Last of the Summer: Arepas & Sangria

Summer in Seattle never really began this year, so it's slightly odd to say it's ending. But as the sunset creeps earlier in the day and the air feels crisper - I know I'm headed down a path of pulling out the sweaters from the back of my closet and turning on the furnace for the first time in months.

I looked through the refrigerator at the last of the fresh white corn from my CSA box, the plums and blackberries that were beginning to over ripen and soften. I had to accept the inevitable, that I probably am not going to see these fruits and veggies at their prime for much longer. So I had to make the most of this last haul I had on hand. This recipe for sangria is amazing because it relies more on the natural sweetness of the fruit rather than a sugary juice that left us all with the crazy hangovers of college parties past. You can use a simple red table wine, any fresh citrus and fruit you have on hand, it only gets better as the fruit marinates in the drink.

Arepas are made with a fine corn flour called Masa Harina. Traditionally used in Mexico to make tortillas and tamales, it's easy to find at any grocery store. You have the freedom to use it as a canvas for any toppings you wish - just like pizza. The texture is dense yet soft and tastes like a thick, doughy corn tortilla. Mixing in mozzarella to the dough before grilling in a cast iron skillet lends more flavor and richness to the mix. Enjoy your food with friends, sip sangria with the last of a summer sunset, and make sure you soak up the last of the season.

Sangria:
2 bottles Red Table Wine
1 bottle natural fruit juice blend - I love Trader Joe's Mango Passion fruit Juice Blend
A splash of Orange Liquor
Sliced or chopped fruit - orange, lime, apple, stone fruit and berries

There's no right or wrong fruit you can use, but I like to have a mix which includes some citrus and variation in texture. Mix all ingredients together in a pitcher or mason jar and allow the sangria to chill in the refrigerator for an hour so fruit can soak up the flavors of the liquid.

Vegetarian Arepas:
Makes 2 servings

1 Cup Masa Harina
1 Cup warm Water
6 oz fresh mozzarella, chopped
1 can black beans
1 ear of corn, kernels
1 tomato, chopped
1/2 onion, chopped
1/2 red bell pepper, chopped
1/2 green bell pepper, chopped
4 asparagus stalks, chopped
2 small yellow zucchini squash, sliced
1 Tbs Cumin
1 Tbs dry Oregano
1 tsp Garlic Powder
1 tsp Cayenne Pepper
2 tsp Salt
1 tsp Pepper

To make Arepa dough combine Masa Harina, Water, chopped mozzarella and a pinch of salt in a medium bowl and mix with wooden spoon. Form into a ball and leave to rest for a few minutes. Divide dough into two balls and flatten into an 1/8th inch thick disk using your hands. Add 1 Tbs vegetable oil to a cast iron skillet and heat on high. Add Arepas to pan and lower heat to medium. Cook for 5-7 minutes on each side.

While Arepas are cooking, combine all vegetables in a large bowl and lightly coat with vegetable oil. Mix seasoning blend together and sprinkle over vegetables, mixing to coat well. Saute vegetables in a separate pan on medium-high heat until roasted and tender. Drain and rinse black beans and place in a small sauce pan on a third stove burner. Add a dash of salt, pepper and cayenne pepper. Cover and cook through for 5 minutes.

Remove Arepas from pan and place on a plate. Lay down a layer of black beans and top with sauteed vegetables. Add hot sauce or salsa if you like.

The Cold Coast

Having lived near the beach in LA for 4 years, I'm accustomed to ocean waters bordering on warm temperatures, or at least tolerably cold. I've never been to the coast of Washington, beyond the Puget Sound channels of water where Seattle rests. So when a friend recommended we head to Westport - 2 1/2 hours West - where he could teach me to surf the Northwest Pacific waves, I was all kinds of about it.

What we did not anticipate was that surf shops close early and even in August, the ocean water this far North along the West Coast is absolutely frigid. I felt the chill all the way in my hips after standing in the small wake for :30 seconds. I will save learning to surf for a tropical location where sharks are more of a concern than hypothermia. But this left us a long afternoon to explore Westport, which happens to be the cutest damn beach town I've been to. Its a place where restaurants need names like "The One-Eyed Crab" or "Granny Hazel's Candy & Gifts."  The boardwalk wreaks of saltwater spray and oyster shells discarded by seagulls. You have multiple opportunities to purchase a windsock or a handmade lawn ornament. And you can see the mountains from the beach made of pulverized gray stones and white clam shells. It was a whole part of Washington I haven't seen before, and is a nod to part of our maritime culture that seeps Eastward into the city. There isn't much to do in this fisherman's town beyond listen to boat ropes creak and sea lions complain, fly a kite and watch the local color. But spending the day here had a funny way of putting a smile on my face that I didn't even know was there.

Brilliant

And she didn't even know she was a billboard.

An Astounding Campaign Case Study

St. John Agency just released a case study on one of their most successful projects. It's inspiring really. What's more fantastic is that they call all us ad kids out on our grand representations of how successful and earth-shattering we like to portray our projects as being.

I lol-ed anyway...

Apartment Hunting

I’m apartment hunting. The best friend and roommate is leaving to San Francisco in a few short weeks and I am left on the prowl for my next digs. She’s done a lot for me, inspired me to get tattoos that I’m still too afraid to commit to, educated me on the art of how cutting big pieces of sushi in half with chopsticks – this is something I believe she picked up in her home state of Colorado. Be wary of seafood practices created in a landlocked state. She’s shared her precious pup, Kaiyuh, which is great because I get all the love and none of the responsibility. It’s like being an aunt or uncle. You can love on her and play to your heart’s content, but then pass the buck on “taking care of her” just like you’d pass the baby when the diaper needs changing. By now we communicate more in our own high pitched language of moans, squeaks and little kid speak that resembles the characters on Rugrats. I’m sure it’s annoying to the rest of the world, but we’ve long surpassed the point of recognition or consideration for others' ears. My gal Nichole is leaving on a jet plane, thus leaving me with the task of finding a new apartment. House hunting is one of those actions that’s like an emotional oxymoron of sorts. It evokes the seemingly opposite or unrelated feelings of excitement as well as dread and panic all at once.

And since I’ve begun the task of scouring for vacancies I can’t help but be dumbfounded at how lazy, non-existent or downright unappealing landlords make their apartment listings appear. Let’s take this gem for example:

The description tells me little more than the price and general area of my search. Upon viewing the full listing, it tells me the address and when I can move in. Contact Ray for more details – I’d love to! (I think to myself) but Ray has chosen to not leave a phone number or email to reach him by! I also have no idea what the place will look like, as there are no pictures. Though it is commendable that his psychic powers knew that my major priority was how close the apartment is to food resources and busses to get there.

At least Ray was smart enough to list his space on Craigslist. After only returning a few hits a day for my criteria, I abandoned the internet and spent two hours driving around the neighborhood I’m looking to live to find droves of vacancy signs posted outside apartment buildings. This was a fun test in multi-tasking as I drove up and down streets with a pen clenched in my teeth, pulling over every few feet to use my x-ray vision on deciphering the size 12 font of vacancy listings that hung on placards above building entryways. After an afternoon of pulling over, writing down phone numbers and checking my rearview mirror periodically to make sure I wasn’t blocking traffic, I realized just how inefficient and archaic this all seemed for the poor apartment seeker.

It would seem commonsense enough that providing basic details and a little incentive would get renters more apartment seekers knocking on their door. Tell me the basic information, give me a visual of what I’m in for, and tell me why it’s worth my while. I’m going to make a chart. Because charts are legit.  It's a funnel.

The fact that most renters neglect these basic steps only implies that they don’t care enough about their product, which sends up red flags on the character and quality of the apartment and its management. I think this last point can be true for a lot of product advertisers. I won’t be calling Ray and his apartment shrouded in secrecy. Guess who I did call? The lovely couple who listed their apartment on Craigslist replete with details and images, have a flyer with images, renter benefits and contact information in front of the house, and a lovely answering message that tells me all about the apartment I’m interested in before clicking over to the beep. What’s more, I’m actually excited about it rather than filled with dread and panic.

Bourbon Maple Pumpkin Butter... oh, oh yes

The few days before a holiday like Thanksgiving are the worst. That's of course an exaggeration, but follow along with me. The weekend is over, the lingering work week before the break are upon us. Somehow, the anticipation of having a free pass on vacation days makes the last few days to get there seem even longer. It's like the opening scene of every other teen romcom (romantic comedy) where the kids anxiously stare down the clock until the final bell rings and suddenly horny, clueless, angst-filled teenagers burst out of the high school's double doors to greet summer vacation with cheers and papers flying. Yes, that is how I feel about the last few days before we all get to take some time off for the holidays.

It may be filled with more planning and responsibility than when we were kids - booking the flights home, taking the 2nd trip to the grocery store for a forgotten ingredient and wondering when the little red button in the Jenny-O turkey will pop up and let us know the bird is done - but the added ownership in piecing the day together brings a greater sense of reward and appreciation for the day.

Thanksgiving is still four days away and the last minute planning panic and countdown to T-Time has begun. I'll be spending the day with my family on Camano Island in Puget Sound, thus forcing me to chillax with homemade Manhattans, beach combing and crackling fires. As a take-ahead snack starter, I made Pumpkin Butter with a maple bourbon twist. Pumpkin butter is really a misleading name because it tastes more like a pumpkin candy spread and has no butter whatsoever. It's also delicious on anything from a cracker to a stack of pancakes. Make some for yourself or a Thanksgiving hostess gift.

Maple Bourbon Pumpkin Butter
Ingredients:
29 oz. can Pumpkin Puree
3/4 C Maple Syrup
1/4 C Sugar
1/2 C Apple Cider
1/4 C Bourbon
4 tsp. Pumpkin Pie Spice

Combine all ingredients in a saucepan and bring to a boil. Stir constantly to incorporate ingredients and avoid bubbles from splattering. Reduce to low heat and cover with a lid. Simmer for 30 minutes and then pour into an air tight jar.

Can You Draw the Internet?

I grew up with dial-up. In 1998 at 12-years old I really only used the Internet to chat with friends on AIM. I may have researched a book report or two on AOL.com, but the Internet wasn't totally clear to me beyond being a communication tool. The Internet connection regularly failed, mom would pick up the phone or it would just flat out crash, resulting in exaggerated pre-teen meltdowns because I'd be mid-instant message to the hottest boy in the 7th grade and get logged off. So I would sit, staring at the little yellow AOL man as he attempted to log me back on with the digital screeches of modems reconnecting. It was the dark ages. And nowadays the Internet is somewhat of an inconceivable abstraction. Creative agency Saint took this notion and wanted to expand upon it by posing a simple question - can you draw the Inernet? In a culture of grown ups who have seen the the role of the Internet rapidly evolve and creep into every cranny of our lives, business and socialization, we are overrun with the necessity and capacity of the Internet. Yet we can still recall times when the Internet played only a small role, if any at all - smart phones, for example, were first introduced in the mid 90's, and we didn't see our beloved iPhone appear until 2007.

But now, we've reached a place in time where there are young generations who have never experienced life without the Internet at their immediate disposal. Kids have an astonishing innate agility and affinity with technology. While I am still teaching my mother the concept of right-clicking, my boss tells a story of how his 4-year old daughter picked up an iPad during a trip to Best Buy and began to easily navigate the applications using a natural technology common sense.

Saint directed their creative challenge to members of the advertising and design community, and then, to a group of kids in primary school. The results were posted on November 12, 2010 and viewers can vote for their favorite representations. Not only is it interesting to compare the artistic thoughts of professional creative talents and those of some awesome kids, I also find it interesting to examine trends and interpret what makes the highest-ranking drawings "the best" in the minds of the public.

It appears that the front running designs all convey a simple, pointed emotion through analogies and visual representations that pertain to the role the Internet plays in human life. Even in the adult entries, the drawings that communicate a single-minded thought with emotional resonance, rather than convoluted social commentary or complex subtexts to wade through, were chosen as favorites. At the end of the day, there is no real winner because there is no single answer to what the Internet is and what significance it has. What we can tell, is that the saturation and reach of the Internet is becoming more of a second nature rather than an application we control.