It was already 6:15 by the time we got home from work and I had to make make dinner, uncork wine and clean myself up. This meant delegating cleaning and primping the house to Ali, convincing him to turn off football and entrusting him with incredibly important tasks like throwing the throw blanket over the sofa arm just right and making sure that incriminating wrappers were not left on night stands. It's Monday and I've finally decided to invite my parents over to see our new apartment after spending 3 months getting it to a place that I'm proud to show off. I'm not freaking out, per se... I love cooking and entertaining. But with my parents' visit to the first apartment I've shared with a boy(!), I felt a whole sense of homemakerness I haven't experienced yet. I almost donned an apron and heels, almost.
I talk a lot in these posts about the strangeness of the quarter life crisis, second coming of age, teetering on the edge of feeling like an adult. I have a bowl of decorative balls on my coffee table. Why? Because its fucking classy, that's why. I'd prefer to have game night with my coupled friends while we drink $15 bottles wine and listen to records. Why? Because I don't want to have to shave my legs and wait in line with a bunch of drunk 22 year olds so I can pay $8 cover and have drinks spilled on me. Shots of Cuervo have lost their allure.
My parents are the ultimate role models of adulthood for me. To them, they were coming to hang out with their kiddo and congratulate me on the new digs. To me, they were standing at my door step to take stock of how me and the man friend are making it. So you better believe I had matching towels in the bathroom and flowers on the table. I almost murdered Ali when he asked if we had actual napkins instead of paper towels. There's always something... anyway. I knew I didn't want to prepare anything too involved so I could pay attention to my family. I adapted a recipe I found for a Spanish orange chicken. The initial recipe called for orange zest, Spanish chorizo, potatoes and onions. Since I had a load of clementines on hand I made a swap and added some seasonal vegetables. It was tasty - bright from the citrus zest and roasting everything together in the oven made for a cohesive, family-style dish that just felt warm and filling on a cold Fall night.
We also started with a tuna tartare tower scooped with tarro chips that was inspired by a recent trip to Hawaii. I was on a business trip in Honolulu, conducting focus groups for a client. As a planner/strategist I moderate focus groups during our research and discovery phase. This trip was my first double header - doing back to back two-hour focus groups in one evening. After 4 hours of talking, no food and lots of intense conversation, I was exhausted and in need of a drink more than anything. We hit up the hotel bar at The Modern Hotel and snacked on a tuna tartare layered with avocado and served with beet chips. It was all I needed to go with a goblet of wine and a great night cap with my favorite boss lady. So it inspired me to make my own version when I got home. My parents are Midwest born. When we first moved to Seattle and my parents discovered the seafood-focused food culture, we stumbled our way through overcooking salmon and figuring out how to steam mussels. But the idea of raw fish seemed like an invitation for salmonella. We used to go to restaurants and order tuna steaks well-done. Somewhere a chef was crying or spitting in our food. Either way, I still can't get my mom to trust sushi completely but both parents have taken a surprising turn in trusting raw seafood mostly because they've seen how unbelievably delicious it is. We have an amazing asian market in Seattle called Uwajimaya - where you can get sushi-grade fish that is not only trustworthy but soooo goooood.
The night was a success. My parents loved the apartment and the food, but I think the more important thing is that Ali and I love it. And we love sharing it with our friends and family as we've blended out style and belongings and made it all come together as a home.
Starter
Tuna Tartare Tower with Mango, Cucumber Salsa:
3-4 oz. Sushi Grade Maguro Tuna, diced
2 tsp. Mirin
1 Avocado, diced
Medium Pyrex Bowl (or the like) 4-5 inches in diameter OR a round ring mold if you own one.
Tarro Chips
For Salsa:
1 Tbs Roma Tomato, diced
1 Tbs Englich Cucumber, diced
1 Tbs Mango, diced
Squeeze of Lime Juice
Dice Tuna and Avocado into small cubes, place in separate bowls. Add a pinch of salt to avocado and stir in. Add 2 tsp. Mirin to Tuna and mix. Now here's where I get a little creative in retrofitting objects into kitchen utensils I don't have. I don't have a round mold for cooking. As much as I'd love to own every kitchen device and tool that I can gather from Williams & Sonoma, I don't. But to form the Tartare into a round tower I decided to test out a small Pyrex bowl and it worked perfectly.
Stack the Tuna in the bottom of the bowl and lightly pack down with a spoon. Next add the Avocado and pack down again. The layers should fill bowl as close to the top of the bowl as possible. Flip your serving plate upside down and place over the bowl in the desired position. Grab both bowl and plate and flip! Gently remove the bowl and revel in your masterpiece.
Mince Tomato, Cucumber and Mango into fine cubes (even smaller than Tartare!). Squeeze a quarter of lime over the chopped ingredients and mix together. Top the Tartare tower with 2 Tbs. of salsa mixture.
Pile Tarro Chips next to Tartare and serve to your party guests!
Serves: 4-6
Entree
Roasted Spanish Clementine Chicken:
3 large Chicken Breasts, bone-in and skin on
4 Chicken Thighs, bone-in and skin on
3 Links Spanish Chorizo, chopped
10 Clementines, zested
1 Lemon, zested
1 Red Onion, large chop
1/2 Delicata Squash, quartered and chopped
1/2 lb Red Potatoes, halved
1/2 lb Brussels Sprouts, halved
Cloves from 1 head of Garlic, peeled
2 Tbs Dried Oregano
Salt & Pepper
Sauce:
1 C Chicken Stock
Juice from Clementines and 1/2 Lemon
1 Tbs Garlic, Minced
1 Tbs Butter
Salt & Pepper
Place oven racks on upper 1/3 and bottom of oven. Preheat oven to 400 degrees. Zest all of your citrus and set remaining fruit aside. Chop all of your vegetables and Chorizo and layer into two sheet pans. Add whole cloves of Garlic across baking sheets. Coat with Olive Oil and sprinkle with Salt and Pepper.
Take your Chicken Breasts and cut in half. Coat with Olive Oil and sprinkle with Salt and Pepper. Take your zest mixture and run underneath skin of each chicken piece and sprinkle on top. Spread chicken pieces evenly across banking sheets on top of vegetables, skin-side up. Sprinkle Oregano across vegetables and chicken.
Place one baking sheet on top rack and one on bottom rack. Bake for 20 minutes. After 20 minutes switch baking sheets onto opposite racks and cook for an additional 20 minutes.
With 10 minutes to go heat Chicken Stock and citrus juice in a sauce pan and bring to a boil. Reduce heat to a simmer and add Garlic and Salt and Pepper. Let sauce reduce to half and add 1 Tbs of Butter to finish. Makes the sauce glossy and unctuous.
Remove pans from oven and set Chicken aside for juices to redistribute. Layer vegetables onto a large serving platter and top with chicken pieces. Spoon sauce over dish so that it is coated but sauce is not pooling on the plate.
Serves: 4-6
Showing posts with label Food and Recipes. Show all posts
Showing posts with label Food and Recipes. Show all posts
Saturday, October 20, 2012
Wednesday, July 4, 2012
Officially Shacking Up
My lower back currently has a spastic nerve shooting daggers down through my butt cheek. My head hurts from sore shoulder muscles and my shins and knees haven't been this bruised since romping around the playground. I couldn't be happier. This is moving week.
Ali (the boyfriend) and I officially moved in together this past week. After two months of scouring Craigslist for an apartment and finding nothing worthwhile I was ready to give up. He's already lived with me at my place for close to a year (unofficially). But the 600 sq. ft wasn't cutting it for two. Not to mention that he always felt like somewhat of a guest despite the comfort and familiarity of my apartment. So when we found a place a little over a week ago, we sprung at it. All of a sudden it became a regimented routine of packing our belongings and discarding what we didn't need at Goodwill. We said goodbye to the little apartment with the amazing view of downtown Seattle and the sound, the place where he first kissed me, the small apartment with cracks and creaks but lots of charm. We're moving on to the next step.
With packing comes sore muscles, sleep deprivation, agitation (WHAT DO YOU MEAN THE TABLE WON'T FIT IN THE TRUNK! *Fight back unnecessary tears) and an overall upheaval of your routine. After finally hauling the boxed-up goods and furniture we've each accumulated into corners of rooms, we fled to my parents house to find some normalcy amidst the chaos. The obnoxious part about moving is that when you've juuuust about reached your breaking point of sanity upon moving everything in, you realize the fun has all but just begun as you consider the mountains of cardboard boxes you now need to unpack and find new places for keeping. Not to mention the whole decorating thing.
Getting away to the burbs where I could take a shower, watch TV and decompress in a borrowed robe and a goblet of wine actually inspired me to cook again after weeks of eating out. Moving in with a boyfriend is exciting. I've never done it before. My Catholic grandmothers would be rolling over in their graves. What would Jesus do? NOT engage in premarital shenanigans, that's what. But I'm in love, and this is right. Ali is teaching me practical grown up knowledge like the difference between screwdriver heads and how I'm not allowed to use my collection of hangers from dry cleaners. NO WIRE HANGERS! Get out of here Joan Crawford, they work.
So to save our sanity, last weekend we cooked a meal. It was not our best effort, Our steak and potatoes masterpiece had its flaws, but it was our best we could do with foggy heads and sore bodies. I put so much pepper in the mashed potatoes they looked gray. Awesome. I think maybe I'll start a post called the "Failure of the Month." Recognize shortcomings, laugh at them and move on. Ali ate those peppery potatoes like a champ! That's love. The one saving grace from that meal was the sauteed mushrooms we unapologetically spooned over our steaks. Hot damn. They were silky with butter and deep with herbs and earthy goodness that only mushrooms give off. One thing in your day will always go right, these were mine this past weekend.
Sauteed Mushroom
8 oz. of sliced Mushrooms - your choice but fancier is tastier (duh). I used button mushrooms
1/2 stick Butter
2 tsp crushed Rosemary
1 tsp Tarragon
3 Tbs minced Shallot
5 cloves minced Garlic
1/4 C dry White Wine
2 tsp Salt
1 tsp ground Black Pepper
Melt butter in a saute pan and add Shallots and Garlic. Saute for 2 minutes until Shallots are translucent and add mushrooms and herbs. Cook for 5 minutes until mushrooms are soft and add White Wine. Reduce to a simmer and cook for an additional 10 minutes. Add salt and pepper. Pour over steak or grab a spoon and ladle directly into mouth.
Ali (the boyfriend) and I officially moved in together this past week. After two months of scouring Craigslist for an apartment and finding nothing worthwhile I was ready to give up. He's already lived with me at my place for close to a year (unofficially). But the 600 sq. ft wasn't cutting it for two. Not to mention that he always felt like somewhat of a guest despite the comfort and familiarity of my apartment. So when we found a place a little over a week ago, we sprung at it. All of a sudden it became a regimented routine of packing our belongings and discarding what we didn't need at Goodwill. We said goodbye to the little apartment with the amazing view of downtown Seattle and the sound, the place where he first kissed me, the small apartment with cracks and creaks but lots of charm. We're moving on to the next step.
With packing comes sore muscles, sleep deprivation, agitation (WHAT DO YOU MEAN THE TABLE WON'T FIT IN THE TRUNK! *Fight back unnecessary tears) and an overall upheaval of your routine. After finally hauling the boxed-up goods and furniture we've each accumulated into corners of rooms, we fled to my parents house to find some normalcy amidst the chaos. The obnoxious part about moving is that when you've juuuust about reached your breaking point of sanity upon moving everything in, you realize the fun has all but just begun as you consider the mountains of cardboard boxes you now need to unpack and find new places for keeping. Not to mention the whole decorating thing.
Getting away to the burbs where I could take a shower, watch TV and decompress in a borrowed robe and a goblet of wine actually inspired me to cook again after weeks of eating out. Moving in with a boyfriend is exciting. I've never done it before. My Catholic grandmothers would be rolling over in their graves. What would Jesus do? NOT engage in premarital shenanigans, that's what. But I'm in love, and this is right. Ali is teaching me practical grown up knowledge like the difference between screwdriver heads and how I'm not allowed to use my collection of hangers from dry cleaners. NO WIRE HANGERS! Get out of here Joan Crawford, they work.
So to save our sanity, last weekend we cooked a meal. It was not our best effort, Our steak and potatoes masterpiece had its flaws, but it was our best we could do with foggy heads and sore bodies. I put so much pepper in the mashed potatoes they looked gray. Awesome. I think maybe I'll start a post called the "Failure of the Month." Recognize shortcomings, laugh at them and move on. Ali ate those peppery potatoes like a champ! That's love. The one saving grace from that meal was the sauteed mushrooms we unapologetically spooned over our steaks. Hot damn. They were silky with butter and deep with herbs and earthy goodness that only mushrooms give off. One thing in your day will always go right, these were mine this past weekend.
Sauteed Mushroom
8 oz. of sliced Mushrooms - your choice but fancier is tastier (duh). I used button mushrooms
1/2 stick Butter
2 tsp crushed Rosemary
1 tsp Tarragon
3 Tbs minced Shallot
5 cloves minced Garlic
1/4 C dry White Wine
2 tsp Salt
1 tsp ground Black Pepper
Melt butter in a saute pan and add Shallots and Garlic. Saute for 2 minutes until Shallots are translucent and add mushrooms and herbs. Cook for 5 minutes until mushrooms are soft and add White Wine. Reduce to a simmer and cook for an additional 10 minutes. Add salt and pepper. Pour over steak or grab a spoon and ladle directly into mouth.
Sunday, March 11, 2012
The Perfect Hash Brown
There's been an ongoing debate between a group of us. A line has been drawn, and each involved has chosen a side where they have remained headstrong and steadfast in their convictions. The debate is of course whether bacon is better crunchy or soft. Ali and I maintain that crispy bacon is the only way to go. I don't want a flaccid, chewy fat piece of bacon on my plate or in my mouth. Our two good friends both maintain that crispy bacon dries out all the flavor and desired texture. Obviously you can go to the extreme on either side - bacon can be too underdone and too overcooked. We've realized neither of us will ever win, its a matter of preference and hopefully you can reach a happy medium. But what can I say, I'm a peace-keeper. Eat your soggy bacon, but I will silently judge you.
There is another brunch favorite that I've never heard anyone argue the texture of however - and that is hash browns. Hash browns are supposed to showcase a layer of crisp matchsticks browned in butter and then give in to a fluffy core. I don't care if you like breakfast potatoes, shredded or scalloped - a crisp outer layer should always give way to fluffy goodness. The problem is, potatoes can be hard to finagle. Sometimes they refuse to brown and crisp up - leaving you with steamed potato mash. Or worse, they do brown but then the brown goodness sticks to the pan and never reaches your plate. Sometimes the potatoes wind up absorbing the oil or butter and all you taste is mushy grease - mmmm no. So I've studied up on how to achieve the best hash browns that will give you the desired crunch and hopefully avoid the mess of spilled oil and wayward flung potatoes.
The keys: a cold water bath, bacon grease and an uncrowded pan on high heat.
There is another brunch favorite that I've never heard anyone argue the texture of however - and that is hash browns. Hash browns are supposed to showcase a layer of crisp matchsticks browned in butter and then give in to a fluffy core. I don't care if you like breakfast potatoes, shredded or scalloped - a crisp outer layer should always give way to fluffy goodness. The problem is, potatoes can be hard to finagle. Sometimes they refuse to brown and crisp up - leaving you with steamed potato mash. Or worse, they do brown but then the brown goodness sticks to the pan and never reaches your plate. Sometimes the potatoes wind up absorbing the oil or butter and all you taste is mushy grease - mmmm no. So I've studied up on how to achieve the best hash browns that will give you the desired crunch and hopefully avoid the mess of spilled oil and wayward flung potatoes.
The keys: a cold water bath, bacon grease and an uncrowded pan on high heat.
Perfect Hash Browns:
1/2 - 1 lb Russet or Yukon Gold Potatoes (will serve 2-4 people)
1/3 C Onion, diced
1/4 C Red or Yellow Pepper, diced
2 Cloves Garlic, minced
1-2 tsp Cayenne Pepper
Salt and Pepper to taste
3 Tbs Bacon Grease and/or Butter
Whether you're grating your own potatoes, finely slicing them into matchsticks (painstaking but great) or pulling them from a freezer bag you must submerge in cold water for 5-10 minutes. This releases extra starch in the potatoes that prevents them from browning nicely. Continue to change water every 3-5 minutes until water remains clear rather than cloudy. Place a few layers of paper towels on top of a clean dish rag. Strain potatoes and place on top of towels, wrapping them tightly up into a bundle. Squeeze as much excess water out of potatoes as possible and pat dry. The dryer you get your potatoes the crispier they will be in the pan.
Bacon grease adds a ton of flavor, so I suggest cooking your bacon first and saving the grease in a measuring cup. No bacon (blasphemy)? Just use melted butter instead. Place dry potatoes into a bowl and toss with onion, peppers, cayenne and S&P. Now you get to choose your own adventure in hash brown making...
Oven Hash Browns - Set oven to 450 degrees. Pour bacon grease or melted butter onto hash browns and toss to coat. You want the hash browns to be coated but not sopping with grease. So if you need to add more or less just keep a watchful eye. Spread hash browns evenly onto baking sheet and bake for 20 minutes, stirring and shaking up the pan ever so often. For extra crispness, turn oven to broil after 20 minutes and allow hash browns to continue cooking on the middle rack for up to 5 minutes. This cooking method will yield more loose and overall crisp hash browns.
Pan or Griddle Hash Browns - Set heat on high and add bacon grease or butter to pan. Allow to simmer for a minute and add your hash browns in an even layer. Try not to crowd the pan. Allow to cook on one side for 5-7 minutes, don't fuss with the hash browns except to check on the browning with a spatula. When browned on one side divide browns into manageable halves or fourths so you can scoop and flip without losing too many potatoes to the stove top or floor. Don't be a hero and try to flip the hash browns with a flick of your wrist. It sounds fun and impressive but more likely than not you will lose half the batch and maybe wind up with a hash brown burn on your forearm. Maaaybe that's happened to me, whatever. Save yourself and your hash browns and use the spatula.
Friday, March 9, 2012
Pork Shoulder & Crock Pot: A 9 Hour Love Story
I haven't had a long lazy weekend day at home in a long while. Every weekend in February I was off in a new place - doing research in Salt Lake City and Portland, visiting friends in San Francisco and celebrating the 1 year anniversary with my boyfriend on Whidbey Island. I've had a lot of amazing food (epic 7 course meal at The Inn at Langley (I should really post about that)). I've had some delicious but not-so-good-for-me food like the A Bomb of a sandwich from Giordano's, whose french fry and cured meat fillings soaked up every ounce of my hangover. Furthermore, I've had some afterthought food - the fill that keeps you moving as your go from hotel to meeting or keeps your fingers typing on the keyboard as you finish up a deadline.
I've been craving conscious eating cooked by my own hand. It's therapeutic and gratifying to make, dish up and savor the goofy satisfied grin from your companion as he takes a bite and you dig in as well. So before boy and I headed to Pike Place for a rare sunny Sunday, I made a dry rub for a pork shoulder, seared it in a cast iron skillet and put it to work in a crock pot with onions, broth, mustard seeds and apple juice. As the day went on, I lost my fleet in a game of battle ship that accompanied a Northwest wine tasting flight. We looked for the honey lady we know but found graffiti art around the market when couldn't find her. And I spent much too long oggling pickled vegetables to serve with dinner at DeLaurenti's, landing on pickled watermelon rind, apricots, cornichons and cipolline.
By the time we got home the hallways of my apartment building were fragrant with simmering meat. The pork shoulder easily shredded with a fork into luscious ribbons that I drowned with barbecue sauce. We served our lot with corn bread and pan fried broccoli. Each of the pickles I brought home added a different sweetness or vinegary acid that cut the richness of the pork. Pickled watermelon bites like a firm gelatin and tastes like candy. The apricots were speckled with peppercorns and made each fork-full of meat more tangy and sweet. It was a perfect way to cap a long few weeks in the shortest month of the year.
Pork Shoulder Rub:
1/4 C Brown Sugar
1 tsp. Cinnamon
3 Tbs Cumin
1 tsp. Cayenne
2 Tbs Garlic Salt
3 tsp Black pepper
1 Tbs Oregano
Bathtub:
1 C Beef Broth
2 Tbs Mustard Seeds
1/3 C Apple Juice
1/2 Onion, sliced
4-5 lb. Pork Shoulder
Take a 4-5 lb. natural Pork Shoulder and trim excess caps of fat. Massage in dry rub with unabashed amounts of the mix. Get it dirty. Pour 2 Tbs of olive oil in a caste iron or heavy based skillet and sear meat on all sides in the screaming hot pan. Place meat in crock pot and add the bathtub ingredients. Cover and cook on low for 8-9 hours, shred meat and serve by itself or with your favorite barbecue sauce... you should probably have some hot sauce on hand too, but that's a given.
Wednesday, November 30, 2011
Thanksgiving Recap
Still getting rid of the Thanksgiving weekend hangover. My family not only celebrated the most epic day of feasting all year this past weekend, but my Mom's 60th Birthday as well... which called for another feast in itself. When Underhill's celebrate we head to my parents' place in on Camano Island. It calls for game time, punctual 5:00 cocktail hour with Dad's Manhattans, and ridiculous "snack" spreads that start at 3:00 and wind down with enough food at dinner to last us through the week. Its also the one time of year I'll let myself cheat on being gluten free to stuff myself full of stuffing. Has to be Marie Callendar's cornbread stuffing. Has to be the same way we've made it since I can remember - celery, onion, walnuts and mushrooms. No more. Everyone has a favorite Thanksgiving food that they've deemed untouchable. Sometimes less fuss makes it better. Thanksgiving is an interesting combination of lavish dishes paired with simple favorites you've loved since you can remember Thanksgivings. Mine is the stuffing, so don't mess. Rather than recap recipes, I captured the wine, indulgence and smiles of my family. Happy post Thanksgiving, I'm prepping to detox just in time to redo it all at Christmas time :).
Monday, November 14, 2011
Giving in to Autumn with Brussels Sprouts
I just got back from a vacation to Mexico with my boyfriend, best friend and her man, and their two amazing friends whom I'd never met until we landed in Puerto Vallarta. The couples retreat was timed just right, I had my fill of drinking homemade pina coladas from a canteen, cooking or ordering tacos every night - made simply and un-fussed with like they should be. We soaked up as much sun as we did tequila and at the end of the trip I came home to discover that the bone-chilling cold of late Fall had finally set in while we were away.
Even though it's always a sad day when you pull out the winter coats and put away your flip flops, I don't mind too terribly. It's the turning point where massive maple leaves burst from green, to red, to yellow and orange - always most vibrant before they die. I like the crisp, cold walks in the sun on weekends with a scarf and hat and my hand shoved in my boyfriend's coat pocket. And I really like the Autumn vegetables that have started to wander into my CSA box and onto my plate. Tonight I made a healthy dinner that feels hearty but gave me a break from the beef stews and and potatoes that can prepare you for winter. Raw Brussels Sprout salad with pomegranate seeds and roasted root vegetables on the side. Favorite things about this food - you can easily find new ways to adjust the recipe with what you have on hand, and it tastes just as good an hour later as it does when served immediately.
Brussels Sprout Salad with Pomegranate Seeds
1/2 lb. Brussels Sprouts, shredded
1/2 C Tofu, cubed
1/4 Yellow Onion, finely sliced
1/3 C Pomegranate Seeds
1/4 C Toasted Almond Slivers
Handful of shaved Parmesan
Vinaigrette
1/4 C Olive Oil
1/2 C Apple Cider Vinegar
2 Tbs Dijon Mustard
2 tsp Honey
Salt and Pepper
Dice tofu into cubes and pat dry. Season with salt and pepper and brown in a saute pan and set aside. Peel off outer leaves of Brussels sprouts and shred. Slice onion and place in a bowl of cold water - this will take away some of the bite! Whisk vinaigrette in a separate bowl and combine with all ingredients. Serve and top with Parmesan cheese.
Even though it's always a sad day when you pull out the winter coats and put away your flip flops, I don't mind too terribly. It's the turning point where massive maple leaves burst from green, to red, to yellow and orange - always most vibrant before they die. I like the crisp, cold walks in the sun on weekends with a scarf and hat and my hand shoved in my boyfriend's coat pocket. And I really like the Autumn vegetables that have started to wander into my CSA box and onto my plate. Tonight I made a healthy dinner that feels hearty but gave me a break from the beef stews and and potatoes that can prepare you for winter. Raw Brussels Sprout salad with pomegranate seeds and roasted root vegetables on the side. Favorite things about this food - you can easily find new ways to adjust the recipe with what you have on hand, and it tastes just as good an hour later as it does when served immediately.
Brussels Sprout Salad with Pomegranate Seeds
1/2 lb. Brussels Sprouts, shredded
1/2 C Tofu, cubed
1/4 Yellow Onion, finely sliced
1/3 C Pomegranate Seeds
1/4 C Toasted Almond Slivers
Handful of shaved Parmesan
Vinaigrette
1/4 C Olive Oil
1/2 C Apple Cider Vinegar
2 Tbs Dijon Mustard
2 tsp Honey
Salt and Pepper
Dice tofu into cubes and pat dry. Season with salt and pepper and brown in a saute pan and set aside. Peel off outer leaves of Brussels sprouts and shred. Slice onion and place in a bowl of cold water - this will take away some of the bite! Whisk vinaigrette in a separate bowl and combine with all ingredients. Serve and top with Parmesan cheese.
Saturday, September 17, 2011
Last of the Summer: Arepas & Sangria
Summer in Seattle never really began this year, so it's slightly odd to say it's ending. But as the sunset creeps earlier in the day and the air feels crisper - I know I'm headed down a path of pulling out the sweaters from the back of my closet and turning on the furnace for the first time in months.
I looked through the refrigerator at the last of the fresh white corn from my CSA box, the plums and blackberries that were beginning to over ripen and soften. I had to accept the inevitable, that I probably am not going to see these fruits and veggies at their prime for much longer. So I had to make the most of this last haul I had on hand. This recipe for sangria is amazing because it relies more on the natural sweetness of the fruit rather than a sugary juice that left us all with the crazy hangovers of college parties past. You can use a simple red table wine, any fresh citrus and fruit you have on hand, it only gets better as the fruit marinates in the drink.
Arepas are made with a fine corn flour called Masa Harina. Traditionally used in Mexico to make tortillas and tamales, it's easy to find at any grocery store. You have the freedom to use it as a canvas for any toppings you wish - just like pizza. The texture is dense yet soft and tastes like a thick, doughy corn tortilla. Mixing in mozzarella to the dough before grilling in a cast iron skillet lends more flavor and richness to the mix. Enjoy your food with friends, sip sangria with the last of a summer sunset, and make sure you soak up the last of the season.
Sangria:
2 bottles Red Table Wine
1 bottle natural fruit juice blend - I love Trader Joe's Mango Passion fruit Juice Blend
A splash of Orange Liquor
Sliced or chopped fruit - orange, lime, apple, stone fruit and berries
There's no right or wrong fruit you can use, but I like to have a mix which includes some citrus and variation in texture. Mix all ingredients together in a pitcher or mason jar and allow the sangria to chill in the refrigerator for an hour so fruit can soak up the flavors of the liquid.
Vegetarian Arepas:
Makes 2 servings
1 Cup Masa Harina
1 Cup warm Water
6 oz fresh mozzarella, chopped
1 can black beans
1 ear of corn, kernels
1 tomato, chopped
1/2 onion, chopped
1/2 red bell pepper, chopped
1/2 green bell pepper, chopped
4 asparagus stalks, chopped
2 small yellow zucchini squash, sliced
1 Tbs Cumin
1 Tbs dry Oregano
1 tsp Garlic Powder
1 tsp Cayenne Pepper
2 tsp Salt
1 tsp Pepper
To make Arepa dough combine Masa Harina, Water, chopped mozzarella and a pinch of salt in a medium bowl and mix with wooden spoon. Form into a ball and leave to rest for a few minutes. Divide dough into two balls and flatten into an 1/8th inch thick disk using your hands. Add 1 Tbs vegetable oil to a cast iron skillet and heat on high. Add Arepas to pan and lower heat to medium. Cook for 5-7 minutes on each side.
Remove Arepas from pan and place on a plate. Lay down a layer of black beans and top with sauteed vegetables. Add hot sauce or salsa if you like.
I looked through the refrigerator at the last of the fresh white corn from my CSA box, the plums and blackberries that were beginning to over ripen and soften. I had to accept the inevitable, that I probably am not going to see these fruits and veggies at their prime for much longer. So I had to make the most of this last haul I had on hand. This recipe for sangria is amazing because it relies more on the natural sweetness of the fruit rather than a sugary juice that left us all with the crazy hangovers of college parties past. You can use a simple red table wine, any fresh citrus and fruit you have on hand, it only gets better as the fruit marinates in the drink.
Arepas are made with a fine corn flour called Masa Harina. Traditionally used in Mexico to make tortillas and tamales, it's easy to find at any grocery store. You have the freedom to use it as a canvas for any toppings you wish - just like pizza. The texture is dense yet soft and tastes like a thick, doughy corn tortilla. Mixing in mozzarella to the dough before grilling in a cast iron skillet lends more flavor and richness to the mix. Enjoy your food with friends, sip sangria with the last of a summer sunset, and make sure you soak up the last of the season.
Sangria:
2 bottles Red Table Wine
1 bottle natural fruit juice blend - I love Trader Joe's Mango Passion fruit Juice Blend
A splash of Orange Liquor
Sliced or chopped fruit - orange, lime, apple, stone fruit and berries
There's no right or wrong fruit you can use, but I like to have a mix which includes some citrus and variation in texture. Mix all ingredients together in a pitcher or mason jar and allow the sangria to chill in the refrigerator for an hour so fruit can soak up the flavors of the liquid.
Vegetarian Arepas:
Makes 2 servings
1 Cup Masa Harina
1 Cup warm Water
6 oz fresh mozzarella, chopped
1 can black beans
1 ear of corn, kernels
1 tomato, chopped
1/2 onion, chopped
1/2 red bell pepper, chopped
1/2 green bell pepper, chopped
4 asparagus stalks, chopped
2 small yellow zucchini squash, sliced
1 Tbs Cumin
1 Tbs dry Oregano
1 tsp Garlic Powder
1 tsp Cayenne Pepper
2 tsp Salt
1 tsp Pepper
To make Arepa dough combine Masa Harina, Water, chopped mozzarella and a pinch of salt in a medium bowl and mix with wooden spoon. Form into a ball and leave to rest for a few minutes. Divide dough into two balls and flatten into an 1/8th inch thick disk using your hands. Add 1 Tbs vegetable oil to a cast iron skillet and heat on high. Add Arepas to pan and lower heat to medium. Cook for 5-7 minutes on each side.
While Arepas are cooking, combine all vegetables in a large bowl and lightly coat with vegetable oil. Mix seasoning blend together and sprinkle over vegetables, mixing to coat well. Saute vegetables in a separate pan on medium-high heat until roasted and tender. Drain and rinse black beans and place in a small sauce pan on a third stove burner. Add a dash of salt, pepper and cayenne pepper. Cover and cook through for 5 minutes.
Remove Arepas from pan and place on a plate. Lay down a layer of black beans and top with sauteed vegetables. Add hot sauce or salsa if you like.
Sunday, November 21, 2010
Bourbon Maple Pumpkin Butter... oh, oh yes
The few days before a holiday like Thanksgiving are the worst. That's of course an exaggeration, but follow along with me. The weekend is over, the lingering work week before the break are upon us. Somehow, the anticipation of having a free pass on vacation days makes the last few days to get there seem even longer. It's like the opening scene of every other teen romcom (romantic comedy) where the kids anxiously stare down the clock until the final bell rings and suddenly horny, clueless, angst-filled teenagers burst out of the high school's double doors to greet summer vacation with cheers and papers flying. Yes, that is how I feel about the last few days before we all get to take some time off for the holidays.
It may be filled with more planning and responsibility than when we were kids - booking the flights home, taking the 2nd trip to the grocery store for a forgotten ingredient and wondering when the little red button in the Jenny-O turkey will pop up and let us know the bird is done - but the added ownership in piecing the day together brings a greater sense of reward and appreciation for the day.
Thanksgiving is still four days away and the last minute planning panic and countdown to T-Time has begun. I'll be spending the day with my family on Camano Island in Puget Sound, thus forcing me to chillax with homemade Manhattans, beach combing and crackling fires. As a take-ahead snack starter, I made Pumpkin Butter with a maple bourbon twist. Pumpkin butter is really a misleading name because it tastes more like a pumpkin candy spread and has no butter whatsoever. It's also delicious on anything from a cracker to a stack of pancakes. Make some for yourself or a Thanksgiving hostess gift.
Maple Bourbon Pumpkin Butter
Ingredients:
29 oz. can Pumpkin Puree
3/4 C Maple Syrup
1/4 C Sugar
1/2 C Apple Cider
1/4 C Bourbon
4 tsp. Pumpkin Pie Spice
Combine all ingredients in a saucepan and bring to a boil. Stir constantly to incorporate ingredients and avoid bubbles from splattering. Reduce to low heat and cover with a lid. Simmer for 30 minutes and then pour into an air tight jar.
It may be filled with more planning and responsibility than when we were kids - booking the flights home, taking the 2nd trip to the grocery store for a forgotten ingredient and wondering when the little red button in the Jenny-O turkey will pop up and let us know the bird is done - but the added ownership in piecing the day together brings a greater sense of reward and appreciation for the day.
Thanksgiving is still four days away and the last minute planning panic and countdown to T-Time has begun. I'll be spending the day with my family on Camano Island in Puget Sound, thus forcing me to chillax with homemade Manhattans, beach combing and crackling fires. As a take-ahead snack starter, I made Pumpkin Butter with a maple bourbon twist. Pumpkin butter is really a misleading name because it tastes more like a pumpkin candy spread and has no butter whatsoever. It's also delicious on anything from a cracker to a stack of pancakes. Make some for yourself or a Thanksgiving hostess gift.
Maple Bourbon Pumpkin Butter
Ingredients:
29 oz. can Pumpkin Puree
3/4 C Maple Syrup
1/4 C Sugar
1/2 C Apple Cider
1/4 C Bourbon
4 tsp. Pumpkin Pie Spice
Combine all ingredients in a saucepan and bring to a boil. Stir constantly to incorporate ingredients and avoid bubbles from splattering. Reduce to low heat and cover with a lid. Simmer for 30 minutes and then pour into an air tight jar.
Sunday, October 31, 2010
Time for Treats, Not Turning Tricks
Halloween is an opportunity to pull out the best of your creative skill and craftiness to make your favorite characters and fantasies come to life. I think every young girl, or sometimes not so young girl, goes through the slutty costume phase. It's really quite amazing how us chicks can wear little more than lingerie, don a pair of fake ears or wings, and call our porny excuse of a costume a cat, an angel, a fairy etc. I wore out of that phase after one Risky Business episode back in college. It's just boring. Halloween is fright and whimsy the personification of puns.
This year I didn't know what to be until my roommate announced she was dressing up as Finn from our favorite cartoon, Adventure Time. You need to watch this show, it's like a television writer wrote down the verbal diatribe of a 7 year old boy playing make believe on a sugar high, found an animator, and made magic. Inspired by the novelty of my smoking roommate dressing up as a little boy cartoon, I started to think of my own favorite cartoons as a child. I landed on Chuckie Finster from Rugrats, and thence came one of the best costumes I've ever created. There are two criteria: 1. how cheaply can you make an awesome costume, and 2. how accurate can you make it. It all came down the hair, I teased and sprayed and teased and sprayed, and I had an orange fro that I never knew was just dying to come out. Enjoy your Halloween everyone, and as a last minute throw in - enjoy these tasty pumpkin flavored pumpkin crisped rice treats :).
Pumpkin Rice Crispies Treats
Ingredients:
8 Tbs. Butter
24 Oz. Marshmallows
2 tsp. Pumpkin Pie Spice
12 C Crisped rice cereal
Food Coloring
Black Icing
Melt 6 Tbs butter in a large saucepan over medium heat. Add 22 ounces of marshmallows (about 1 1/2 packages) until meted down, stirring continuously. Add red and yellow food coloring to create an orange hue. Add pumpkin pie spice and stir until combined. Add crisped rice cereal and stir until well combined. Set aside and let cool until able to handle.
In a separate saucepan heat an additional 2 table spoons of butter until melted and add 2-4 ounces of marshmallows. Incorporate green food coloring (this will be your stem!). Add 1 Cup crisped rice cereal and combine with marshmallow.
Form your pumpkins into baseball sized balls and set on wax paper to cool completely. Take your green mixture and form small stems atop each pumpkin. Once all your pumpkins are made take your icing and draw spooky faces on your treats. Makes 12-15 Pumpkins.
This year I didn't know what to be until my roommate announced she was dressing up as Finn from our favorite cartoon, Adventure Time. You need to watch this show, it's like a television writer wrote down the verbal diatribe of a 7 year old boy playing make believe on a sugar high, found an animator, and made magic. Inspired by the novelty of my smoking roommate dressing up as a little boy cartoon, I started to think of my own favorite cartoons as a child. I landed on Chuckie Finster from Rugrats, and thence came one of the best costumes I've ever created. There are two criteria: 1. how cheaply can you make an awesome costume, and 2. how accurate can you make it. It all came down the hair, I teased and sprayed and teased and sprayed, and I had an orange fro that I never knew was just dying to come out. Enjoy your Halloween everyone, and as a last minute throw in - enjoy these tasty pumpkin flavored pumpkin crisped rice treats :).
Pumpkin Rice Crispies Treats
Ingredients:
8 Tbs. Butter
24 Oz. Marshmallows
2 tsp. Pumpkin Pie Spice
12 C Crisped rice cereal
Food Coloring
Black Icing
Melt 6 Tbs butter in a large saucepan over medium heat. Add 22 ounces of marshmallows (about 1 1/2 packages) until meted down, stirring continuously. Add red and yellow food coloring to create an orange hue. Add pumpkin pie spice and stir until combined. Add crisped rice cereal and stir until well combined. Set aside and let cool until able to handle.
In a separate saucepan heat an additional 2 table spoons of butter until melted and add 2-4 ounces of marshmallows. Incorporate green food coloring (this will be your stem!). Add 1 Cup crisped rice cereal and combine with marshmallow.
Form your pumpkins into baseball sized balls and set on wax paper to cool completely. Take your green mixture and form small stems atop each pumpkin. Once all your pumpkins are made take your icing and draw spooky faces on your treats. Makes 12-15 Pumpkins.
Saturday, October 30, 2010
Have I Told You About My Pumpkin Obsession?
Oh it's big. I love pumpkin everything. Once Fall hits, I will buy the mega cans of pumpkin pie filling and absent mindedly scour the internet for pumpkin recipes in my free time. It's even lead to an exploration in other gourds and squashes. I take my cues from marketing on when the actual season begins (I know I should be able to avoid the advertising influence, seeing as I am in the industry, but it hooks me every time). It seems like once the pumpkin spice lattes hit Starbucks or the pumpkin pie flavor is being scooped at 21 Choices, my furor is unleashed and I toy with ways that I could subsist solely of variations of pumpkin.
When I moved in to my new house my mom bought me a mini deep fryer as a housewarming gift…I’m still not sure why. I had big dreams of locking my doors, closing my curtains and having a sinfully gluttonous day of deep frying anything I could get my hands on. It’s yet to happen but I haven’t let go of the dream of turning my kitchen into a county fair and creating deep fried Snickers, macaroni & cheese balls and corn dogs. A friend told me he actually took a piece of ham, wrapped it around cheese and tossed it gingerly into a deep fryer once, “It was like a ham wonton!” he exclaimed. It makes you both cringe and secretly salivate at the same time, admit it!
But I digress, I first christened my mini fryer over last Thanksgiving when I made a pumpkin doughnut hole recipe for dessert. The resulting little flavor bombs were sweet and spicy without being too greasy. The dough was dense and moist, remnants of sugar and cinnamon clung to my lips. The leftovers were good for days and I nibbled my way through the rest of the batch by the end of the weekend. It just so happens that this recipe is Vegan as well – a fact I tend to slip in quietly as I find many assume that vegan cooking will taste like pasty lentils or vegetable pulp. Not the case! Anyway, I thought this recipe would be perfect for a Sunday morning Halloween breakfast – something to stave off the oncoming work week and assuage the Monday blues. Enjoy!
Pumpkin Doughnut Holes
Ingredients:
1 Tbs flaxseed meal
2 Tbs warm water
1/4 C soy milk
1/4 tsp apple cider vinegar
1 3/4 C all-purpose flour
2 tsp baking powder
1/4 tps baking soda
1/2 tps salt
2 Tbs pumpkin pie spice
1/2 C sugar
2 Tbs margarine
2 tsp ginger paste
1 tsp vanilla
1/2 C canned pumpkin (not pie filling!)
In a small bowl mix together flaxseed meal with the water, soy milk and vinegar. Set aside.
In a separate bowl mix together the flour, baking powder, baking soda, salt and pumpkin pie spice.
In a third bowl, combine ginger, vanilla and pumpkin.
Beat sugar and margarine together until well combined. Add the flaxseed liquid until creamy and then add the pumpkin mixture. Mix in dry ingredients gradually in shifts until dough is just combined. Cover and refrigerate for at least 1 hour.
Heat several inches of oil to 365-370 degrees Fahrenheit. You want the oil to just cover your doughnut holes. Combine sugar and cinnamon in a bowl. Dust your cutting board with flour and form 1/2-1 inch doughnut holes, they will expand upon frying. Fry 4-5 doughnut holes at a time, dropping them as close to the surface of the oil as possible to avoid splattering. If hot oil scares you, use a slotted spoon to gently place the holes in the oil. Use the same slotted spoon or wire strainer to roll the doughnuts and ensure even cooking. Remove from oil after 2 minutes or a dark golden brown color. Place holes onto a wire rack or paper towels. Once they have cooled enough to handle, roll the holes in the sugar and cinnamon.
When I moved in to my new house my mom bought me a mini deep fryer as a housewarming gift…I’m still not sure why. I had big dreams of locking my doors, closing my curtains and having a sinfully gluttonous day of deep frying anything I could get my hands on. It’s yet to happen but I haven’t let go of the dream of turning my kitchen into a county fair and creating deep fried Snickers, macaroni & cheese balls and corn dogs. A friend told me he actually took a piece of ham, wrapped it around cheese and tossed it gingerly into a deep fryer once, “It was like a ham wonton!” he exclaimed. It makes you both cringe and secretly salivate at the same time, admit it!
But I digress, I first christened my mini fryer over last Thanksgiving when I made a pumpkin doughnut hole recipe for dessert. The resulting little flavor bombs were sweet and spicy without being too greasy. The dough was dense and moist, remnants of sugar and cinnamon clung to my lips. The leftovers were good for days and I nibbled my way through the rest of the batch by the end of the weekend. It just so happens that this recipe is Vegan as well – a fact I tend to slip in quietly as I find many assume that vegan cooking will taste like pasty lentils or vegetable pulp. Not the case! Anyway, I thought this recipe would be perfect for a Sunday morning Halloween breakfast – something to stave off the oncoming work week and assuage the Monday blues. Enjoy!
Pumpkin Doughnut Holes
Ingredients:
1 Tbs flaxseed meal
2 Tbs warm water
1/4 C soy milk
1/4 tsp apple cider vinegar
1 3/4 C all-purpose flour
2 tsp baking powder
1/4 tps baking soda
1/2 tps salt
2 Tbs pumpkin pie spice
1/2 C sugar
2 Tbs margarine
2 tsp ginger paste
1 tsp vanilla
1/2 C canned pumpkin (not pie filling!)
In a small bowl mix together flaxseed meal with the water, soy milk and vinegar. Set aside.
In a separate bowl mix together the flour, baking powder, baking soda, salt and pumpkin pie spice.
In a third bowl, combine ginger, vanilla and pumpkin.
Beat sugar and margarine together until well combined. Add the flaxseed liquid until creamy and then add the pumpkin mixture. Mix in dry ingredients gradually in shifts until dough is just combined. Cover and refrigerate for at least 1 hour.
Heat several inches of oil to 365-370 degrees Fahrenheit. You want the oil to just cover your doughnut holes. Combine sugar and cinnamon in a bowl. Dust your cutting board with flour and form 1/2-1 inch doughnut holes, they will expand upon frying. Fry 4-5 doughnut holes at a time, dropping them as close to the surface of the oil as possible to avoid splattering. If hot oil scares you, use a slotted spoon to gently place the holes in the oil. Use the same slotted spoon or wire strainer to roll the doughnuts and ensure even cooking. Remove from oil after 2 minutes or a dark golden brown color. Place holes onto a wire rack or paper towels. Once they have cooled enough to handle, roll the holes in the sugar and cinnamon.
Sunday, September 19, 2010
We be Jammin
People crave convenience more than they crave the satisfaction of the process. We've seen the industrialization of our livestyles and commoditization of our goods offer us more ways to facilitate our busy lives. And it all seems to be about saving time. Drive this to get there faster. Eat this prepared meal to save hours on cooking. Shop here to get all your goods at one place.
Yet another growing trend that has become a fad, in a sense, is the regression to the good old days where people took a hands on approach to fulfilling and sustaining themselves down to the individual level. Purists and passionate artisans built the farmers markets and created the hand-done crafts to offer to a community that cares about where their products come from and who the person is that made them. Meanwhile, large corporations picked up on the popularity of organic and homemade. All of a sudden every Kroger and Whole Foods produce department alike have graphics of American family farms and buzz words like "organic" "natural" and "gourmet" emblazoned across product labels.
But we don't talk much about the joy in it. The pleasure of the process that contributes to the reward of the end result. Wander the path, pick the fruit, stir the pot and get lost in the rhythm of your own pace. I got all that from making jam.
Blackberry-Orange Jam
Ingredients:
5 Cups blackberries
1 packet pectin
5 Cups granulated sugar
Zest from 2 oranges
Juice from 1/2 an orange
Equipment (See helpful link from pickyourown)
Place canner in a large pot of water and bring to a boil. Submerge jars and lids in water and reduce to a simmer. Place berries in separate large pot with a heavy base - make sure you use a deep pot to avoid splattering hot jam! Heat berries on medium-high heat as you mash with a potato masher. Berries will continue to break down as they cook. Gradually add pectin and bring to a boil as your continually stir. Add 5 cups of sugar and orange zest and juice. Return to a boil for 5 minutes as you stir. If a layer of bubbles begins to build you can add a teaspoon of butter.
Remove jars and lids from canner and wipe dry. Fill each jar leaving space at the neck of the jar and place lid and band on top. Seal tightly. Return jars to the canner and submerge back into boiling water for 10 minutes. Set jars aside while they cool and ensure that lids form a vacuum packed seal. Place jars in refrigerator for 24 hours before serving.
Yet another growing trend that has become a fad, in a sense, is the regression to the good old days where people took a hands on approach to fulfilling and sustaining themselves down to the individual level. Purists and passionate artisans built the farmers markets and created the hand-done crafts to offer to a community that cares about where their products come from and who the person is that made them. Meanwhile, large corporations picked up on the popularity of organic and homemade. All of a sudden every Kroger and Whole Foods produce department alike have graphics of American family farms and buzz words like "organic" "natural" and "gourmet" emblazoned across product labels.
But we don't talk much about the joy in it. The pleasure of the process that contributes to the reward of the end result. Wander the path, pick the fruit, stir the pot and get lost in the rhythm of your own pace. I got all that from making jam.
My parents have a house on Camano Island, located near the San Juan islands in the Puget Sound. Towards the end of the summer, the sandy bluffs that line the beachfront are covered with blackberry bushes that are bursting with lushious blackberries, salted by the ocean spray. I spent an afternoon with family, friends and their respective dogs collecting the blackberries as we walked the beach. When we brought our load home I decided to make some jam and spent the afternoon boiling jars, mashing fruit and licking sticky fingers as it simmered away. I could have spent the $5 dollars to buy a jar of Smuckers. But that jam has no significance. It's just a sweet smear on my toast that I eat absent-mindedly while scanning morning work emails. MY jam is different. My jam comes from the beaches of the Pacific Northwest and is flavored with orange zest. My jam was made on a Sunday afternoon in my kitchen as I scanned "The Joy of Cooking" and improvized a canning tray by using cookie cutters as a platform to boil my jars. My jam was anxiously anticipated as it cooled for 24 hours in the refrigerator and eagerly opened the next morning to see whether or not I totally nailed or totally screwed up the first batch of jam I've made since I was a kid making strawberry preserves with my mom in our kitchen, where I discovered the stunning sugar to berry ratio it requires to make good jam. My jam has a story and memories, it is tart and sweet and bright with citrus. There's something so much more rewarding and special about doing it from scratch.Blackberry-Orange Jam
Ingredients:
5 Cups blackberries
1 packet pectin
5 Cups granulated sugar
Zest from 2 oranges
Juice from 1/2 an orange
Equipment (See helpful link from pickyourown)
Place canner in a large pot of water and bring to a boil. Submerge jars and lids in water and reduce to a simmer. Place berries in separate large pot with a heavy base - make sure you use a deep pot to avoid splattering hot jam! Heat berries on medium-high heat as you mash with a potato masher. Berries will continue to break down as they cook. Gradually add pectin and bring to a boil as your continually stir. Add 5 cups of sugar and orange zest and juice. Return to a boil for 5 minutes as you stir. If a layer of bubbles begins to build you can add a teaspoon of butter.
Remove jars and lids from canner and wipe dry. Fill each jar leaving space at the neck of the jar and place lid and band on top. Seal tightly. Return jars to the canner and submerge back into boiling water for 10 minutes. Set jars aside while they cool and ensure that lids form a vacuum packed seal. Place jars in refrigerator for 24 hours before serving.
Tuesday, September 7, 2010
Wannabe Junk Food

You can put racing stripes on a turd, but it's still a turd. Now baby carrots are not turds, but agency Crispin Porter + Bogusky have certainly given the lil snacks a racing stripe. Adding to the new trend of disguising or hiding healthy foods in not so healthy fare [examples here and here], Big Carrot baby carrot packaging company has hired the ad agency to give their carrot packaging some kid friendly appeal. The solution? Creating a new packaging look that mimics the traditional look and feel of potato chip brands. Not surprising, Crispin happens to have fast food titans like Dominos and Burger King on their roster so they're familiar with making unhealthy food seem oh so irresistable.
What's unique about this health food cover up is the strategy of using design styles and touchpoints typically seen in conjunction with fast food to market a health food. It's not hiding cauliflower in the mashed potatoes, it's using design choices and familiar fast food touchpoints to make carrots seem cool, approachable and desireable. But will the strong association with junk food via Doritos-esque packaging and marketing really convince kids that carrots taste good or just make them more fun to eat? It might not matter as long it results in increased carrot consumption. A colleague recently recounted the appall her daughter expressed upon discovering that the french fry shaped apples in her BK Kids' Meal were in fact fruit masquerading as french fries! Kids are not dumb, and duping them into eating healthy usually only works if they never discover said ruse. But this campaign isn't about hiding carrots, its about revamping their image, which just might work with picky eaters big and small.
See all of the incognito carrots campaign extentions at PSFK.
Monday, September 6, 2010
Yum Tower
Hi friends. I just got home from my folks house for Labor Day weekend and have to share this recipe. It's a blatant copycat job from an incredible restaurant in Seattle, Canlis. Every time I've had the opportunity to eat at Canlis I order this salad without fail. It's a tower of creamy avocado, slippy sweet mango and fresh shrimp. It's stacked into a tower and drizzled with earthy chive oil and huckleberry syrup that gives the dish unbelievable color and vibrancy. I feel like I'm writing a dirty food novel so let me get down to the breakdown.
Ingredients:
2 firm avacados, diced
1 mango, diced
12 shrimp, cooked
1 bunch chives
1 bunch microgreens
1/4 C olive oil
1/4 C berry syrup (pomegranate, huckleberry - your preference)
Sea Salt
Dice avacados and mango into 1/4 inch pieces and set aside. Peel and devein shrimp and drop into boiling water. Cook until pink. Place shrimp into ice water until chilled and slice lengthwise down the center and set aside.
Take your bunch of chives and puree in a Cuisinart or traditional blender. Strain puree through a sieve and wisk in olive oil. Now it's time to construct!
Take a 3" cake ring mold and place on a salad plate. Don't have a cake ring mold? Yeah, me neither, so a great substitute is a 3" cookie cutter. This is going to hold your tower together as you build it. Using a small spoon, begin to fill mold with avacado until it sits roughly 1" high. Pack the avacado down so you have an even layer. Repeat this with the mango. Slowly pull the mold off to reveal your tower. Layer 3-6 shrimp slices on top of the mango, keeping with the circle shape. Sprinkle the top of your tower with a pinch of sea salt and top with a small bunch of microgreens. Finish by drizzling chive oil and berry syrup around the plate and lightly on the salad.
Ingredients:
2 firm avacados, diced
1 mango, diced
12 shrimp, cooked
1 bunch chives
1 bunch microgreens
1/4 C olive oil
1/4 C berry syrup (pomegranate, huckleberry - your preference)
Sea Salt
Dice avacados and mango into 1/4 inch pieces and set aside. Peel and devein shrimp and drop into boiling water. Cook until pink. Place shrimp into ice water until chilled and slice lengthwise down the center and set aside.
Take your bunch of chives and puree in a Cuisinart or traditional blender. Strain puree through a sieve and wisk in olive oil. Now it's time to construct!
Take a 3" cake ring mold and place on a salad plate. Don't have a cake ring mold? Yeah, me neither, so a great substitute is a 3" cookie cutter. This is going to hold your tower together as you build it. Using a small spoon, begin to fill mold with avacado until it sits roughly 1" high. Pack the avacado down so you have an even layer. Repeat this with the mango. Slowly pull the mold off to reveal your tower. Layer 3-6 shrimp slices on top of the mango, keeping with the circle shape. Sprinkle the top of your tower with a pinch of sea salt and top with a small bunch of microgreens. Finish by drizzling chive oil and berry syrup around the plate and lightly on the salad.
Yup. Getcha some.
Subscribe to:
Posts (Atom)






























