Saturday, October 2, 2010
Ikea Food is Artsy
I love it when artistry and food come together to create a dish that is as pleasing to the palate as it is to the eyes. But Ikea, believe it or not, has elevated the concept of eating with our eyes to a whole new level - with the help of agency Forsman & Bodenfors. Inspired by Japanese minimalism and high fashion, the partnership created a 140-page coffee table book, "Hembakat ar Bast," showcasing 30 classing Swedish baking recipes. The result is an artistic representation of ingredients, which are displayed in the forfront with such a beautiful and unusual manner, that they outshine the resulting pastry. Take a look.