Brilliant

And she didn't even know she was a billboard.

An Astounding Campaign Case Study

St. John Agency just released a case study on one of their most successful projects. It's inspiring really. What's more fantastic is that they call all us ad kids out on our grand representations of how successful and earth-shattering we like to portray our projects as being.

I lol-ed anyway...

Apartment Hunting

I’m apartment hunting. The best friend and roommate is leaving to San Francisco in a few short weeks and I am left on the prowl for my next digs. She’s done a lot for me, inspired me to get tattoos that I’m still too afraid to commit to, educated me on the art of how cutting big pieces of sushi in half with chopsticks – this is something I believe she picked up in her home state of Colorado. Be wary of seafood practices created in a landlocked state. She’s shared her precious pup, Kaiyuh, which is great because I get all the love and none of the responsibility. It’s like being an aunt or uncle. You can love on her and play to your heart’s content, but then pass the buck on “taking care of her” just like you’d pass the baby when the diaper needs changing. By now we communicate more in our own high pitched language of moans, squeaks and little kid speak that resembles the characters on Rugrats. I’m sure it’s annoying to the rest of the world, but we’ve long surpassed the point of recognition or consideration for others' ears. My gal Nichole is leaving on a jet plane, thus leaving me with the task of finding a new apartment. House hunting is one of those actions that’s like an emotional oxymoron of sorts. It evokes the seemingly opposite or unrelated feelings of excitement as well as dread and panic all at once.

And since I’ve begun the task of scouring for vacancies I can’t help but be dumbfounded at how lazy, non-existent or downright unappealing landlords make their apartment listings appear. Let’s take this gem for example:

The description tells me little more than the price and general area of my search. Upon viewing the full listing, it tells me the address and when I can move in. Contact Ray for more details – I’d love to! (I think to myself) but Ray has chosen to not leave a phone number or email to reach him by! I also have no idea what the place will look like, as there are no pictures. Though it is commendable that his psychic powers knew that my major priority was how close the apartment is to food resources and busses to get there.

At least Ray was smart enough to list his space on Craigslist. After only returning a few hits a day for my criteria, I abandoned the internet and spent two hours driving around the neighborhood I’m looking to live to find droves of vacancy signs posted outside apartment buildings. This was a fun test in multi-tasking as I drove up and down streets with a pen clenched in my teeth, pulling over every few feet to use my x-ray vision on deciphering the size 12 font of vacancy listings that hung on placards above building entryways. After an afternoon of pulling over, writing down phone numbers and checking my rearview mirror periodically to make sure I wasn’t blocking traffic, I realized just how inefficient and archaic this all seemed for the poor apartment seeker.

It would seem commonsense enough that providing basic details and a little incentive would get renters more apartment seekers knocking on their door. Tell me the basic information, give me a visual of what I’m in for, and tell me why it’s worth my while. I’m going to make a chart. Because charts are legit.  It's a funnel.

The fact that most renters neglect these basic steps only implies that they don’t care enough about their product, which sends up red flags on the character and quality of the apartment and its management. I think this last point can be true for a lot of product advertisers. I won’t be calling Ray and his apartment shrouded in secrecy. Guess who I did call? The lovely couple who listed their apartment on Craigslist replete with details and images, have a flyer with images, renter benefits and contact information in front of the house, and a lovely answering message that tells me all about the apartment I’m interested in before clicking over to the beep. What’s more, I’m actually excited about it rather than filled with dread and panic.

Bourbon Maple Pumpkin Butter... oh, oh yes

The few days before a holiday like Thanksgiving are the worst. That's of course an exaggeration, but follow along with me. The weekend is over, the lingering work week before the break are upon us. Somehow, the anticipation of having a free pass on vacation days makes the last few days to get there seem even longer. It's like the opening scene of every other teen romcom (romantic comedy) where the kids anxiously stare down the clock until the final bell rings and suddenly horny, clueless, angst-filled teenagers burst out of the high school's double doors to greet summer vacation with cheers and papers flying. Yes, that is how I feel about the last few days before we all get to take some time off for the holidays.

It may be filled with more planning and responsibility than when we were kids - booking the flights home, taking the 2nd trip to the grocery store for a forgotten ingredient and wondering when the little red button in the Jenny-O turkey will pop up and let us know the bird is done - but the added ownership in piecing the day together brings a greater sense of reward and appreciation for the day.

Thanksgiving is still four days away and the last minute planning panic and countdown to T-Time has begun. I'll be spending the day with my family on Camano Island in Puget Sound, thus forcing me to chillax with homemade Manhattans, beach combing and crackling fires. As a take-ahead snack starter, I made Pumpkin Butter with a maple bourbon twist. Pumpkin butter is really a misleading name because it tastes more like a pumpkin candy spread and has no butter whatsoever. It's also delicious on anything from a cracker to a stack of pancakes. Make some for yourself or a Thanksgiving hostess gift.

Maple Bourbon Pumpkin Butter
Ingredients:
29 oz. can Pumpkin Puree
3/4 C Maple Syrup
1/4 C Sugar
1/2 C Apple Cider
1/4 C Bourbon
4 tsp. Pumpkin Pie Spice

Combine all ingredients in a saucepan and bring to a boil. Stir constantly to incorporate ingredients and avoid bubbles from splattering. Reduce to low heat and cover with a lid. Simmer for 30 minutes and then pour into an air tight jar.

Can You Draw the Internet?

I grew up with dial-up. In 1998 at 12-years old I really only used the Internet to chat with friends on AIM. I may have researched a book report or two on AOL.com, but the Internet wasn't totally clear to me beyond being a communication tool. The Internet connection regularly failed, mom would pick up the phone or it would just flat out crash, resulting in exaggerated pre-teen meltdowns because I'd be mid-instant message to the hottest boy in the 7th grade and get logged off. So I would sit, staring at the little yellow AOL man as he attempted to log me back on with the digital screeches of modems reconnecting. It was the dark ages. And nowadays the Internet is somewhat of an inconceivable abstraction. Creative agency Saint took this notion and wanted to expand upon it by posing a simple question - can you draw the Inernet? In a culture of grown ups who have seen the the role of the Internet rapidly evolve and creep into every cranny of our lives, business and socialization, we are overrun with the necessity and capacity of the Internet. Yet we can still recall times when the Internet played only a small role, if any at all - smart phones, for example, were first introduced in the mid 90's, and we didn't see our beloved iPhone appear until 2007.

But now, we've reached a place in time where there are young generations who have never experienced life without the Internet at their immediate disposal. Kids have an astonishing innate agility and affinity with technology. While I am still teaching my mother the concept of right-clicking, my boss tells a story of how his 4-year old daughter picked up an iPad during a trip to Best Buy and began to easily navigate the applications using a natural technology common sense.

Saint directed their creative challenge to members of the advertising and design community, and then, to a group of kids in primary school. The results were posted on November 12, 2010 and viewers can vote for their favorite representations. Not only is it interesting to compare the artistic thoughts of professional creative talents and those of some awesome kids, I also find it interesting to examine trends and interpret what makes the highest-ranking drawings "the best" in the minds of the public.

It appears that the front running designs all convey a simple, pointed emotion through analogies and visual representations that pertain to the role the Internet plays in human life. Even in the adult entries, the drawings that communicate a single-minded thought with emotional resonance, rather than convoluted social commentary or complex subtexts to wade through, were chosen as favorites. At the end of the day, there is no real winner because there is no single answer to what the Internet is and what significance it has. What we can tell, is that the saturation and reach of the Internet is becoming more of a second nature rather than an application we control.

Time for Treats, Not Turning Tricks

Halloween is an opportunity to pull out the best of your creative skill and craftiness to make your favorite characters and fantasies come to life. I think every young girl, or sometimes not so young girl, goes through the slutty costume phase. It's really quite amazing how us chicks can wear little more than lingerie, don a pair of fake ears or wings, and call our porny excuse of a costume a cat, an angel, a fairy etc. I wore out of that phase after one Risky Business episode back in college. It's just boring. Halloween is fright and whimsy the personification of puns.

This year I didn't know what to be until my roommate announced she was dressing up as Finn from our favorite cartoon, Adventure Time. You need to watch this show, it's like a television writer wrote down the verbal diatribe of a 7 year old boy playing make believe on a sugar high, found an animator, and made magic. Inspired by the novelty of my smoking roommate dressing up as a little boy cartoon, I started to think of my own favorite cartoons as a child. I landed on Chuckie Finster from Rugrats, and thence came one of the best costumes I've ever created. There are two criteria: 1. how cheaply can you make an awesome costume, and 2. how accurate can you make it. It all came down the hair, I teased and sprayed and teased and sprayed, and I had an orange fro that I never knew was just dying to come out. Enjoy your Halloween everyone, and as a last minute throw in - enjoy these tasty pumpkin flavored pumpkin crisped rice treats :).

Pumpkin Rice Crispies Treats
Ingredients:
8 Tbs. Butter
24 Oz. Marshmallows
2 tsp. Pumpkin Pie Spice
12 C Crisped rice cereal
Food Coloring
Black Icing

Melt 6 Tbs butter in a large saucepan over medium heat. Add 22 ounces of marshmallows (about 1 1/2 packages) until meted down, stirring continuously. Add red and yellow food coloring to create an orange hue. Add pumpkin pie spice and stir until combined. Add crisped rice cereal and stir until well combined. Set aside and let cool until able to handle.

In a separate saucepan heat an additional 2 table spoons of butter until melted and add 2-4 ounces of marshmallows. Incorporate green food coloring (this will be your stem!). Add 1 Cup crisped rice cereal and combine with marshmallow.

Form your pumpkins into baseball sized balls and set on wax paper to cool completely. Take your green mixture and form small stems atop each pumpkin. Once all your pumpkins are made take your icing and draw spooky faces on your treats. Makes 12-15 Pumpkins.

Have I Told You About My Pumpkin Obsession?

Oh it's big. I love pumpkin everything. Once Fall hits, I will buy the mega cans of pumpkin pie filling and absent mindedly scour the internet for pumpkin recipes in my free time. It's even lead to an exploration in other gourds and squashes. I take my cues from marketing on when the actual season begins (I know I should be able to avoid the advertising influence, seeing as I am in the industry, but it hooks me every time). It seems like once the pumpkin spice lattes hit Starbucks or the pumpkin pie flavor is being scooped at 21 Choices, my furor is unleashed and I toy with ways that I could subsist solely of variations of pumpkin.

When I moved in to my new house my mom bought me a mini deep fryer as a housewarming gift…I’m still not sure why. I had big dreams of locking my doors, closing my curtains and having a sinfully gluttonous day of deep frying anything I could get my hands on. It’s yet to happen but I haven’t let go of the dream of turning my kitchen into a county fair and creating deep fried Snickers, macaroni & cheese balls and corn dogs. A friend told me he actually took a piece of ham, wrapped it around cheese and tossed it gingerly into a deep fryer once, “It was like a ham wonton!” he exclaimed. It makes you both cringe and secretly salivate at the same time, admit it!

But I digress, I first christened my mini fryer over last Thanksgiving when I made a pumpkin doughnut hole recipe for dessert. The resulting little flavor bombs were sweet and spicy without being too greasy. The dough was dense and moist, remnants of sugar and cinnamon clung to my lips. The leftovers were good for days and I nibbled my way through the rest of the batch by the end of the weekend. It just so happens that this recipe is Vegan as well – a fact I tend to slip in quietly as I find many assume that vegan cooking will taste like pasty lentils or vegetable pulp. Not the case! Anyway, I thought this recipe would be perfect for a Sunday morning Halloween breakfast – something to stave off the oncoming work week and assuage the Monday blues. Enjoy!

Pumpkin Doughnut Holes
Ingredients:
1 Tbs flaxseed meal
2 Tbs warm water
1/4 C soy milk
1/4 tsp apple cider vinegar
1 3/4 C all-purpose flour
2 tsp baking powder
1/4 tps baking soda
1/2 tps salt
2 Tbs pumpkin pie spice
1/2 C sugar
2 Tbs margarine
2 tsp ginger paste
1 tsp vanilla
1/2 C canned pumpkin (not pie filling!)

In a small bowl mix together flaxseed meal with the water, soy milk and vinegar. Set aside.
In a separate bowl mix together the flour, baking powder, baking soda, salt and pumpkin pie spice.
In a third bowl, combine ginger, vanilla and pumpkin.

Beat sugar and margarine together until well combined. Add the flaxseed liquid until creamy and then add the pumpkin mixture. Mix in dry ingredients gradually in shifts until dough is just combined. Cover and refrigerate for at least 1 hour.

Heat several inches of oil to 365-370 degrees Fahrenheit. You want the oil to just cover your doughnut holes. Combine sugar and cinnamon in a bowl. Dust your cutting board with flour and form 1/2-1 inch doughnut holes, they will expand upon frying. Fry 4-5 doughnut holes at a time, dropping them as close to the surface of the oil as possible to avoid splattering. If hot oil scares you, use a slotted spoon to gently place the holes in the oil.  Use the same slotted spoon or wire strainer to roll the doughnuts and ensure even cooking. Remove from oil after 2 minutes or a dark golden brown color. Place holes onto a wire rack or paper towels. Once they have cooled enough to handle, roll the holes in the sugar and cinnamon.